In 2016, 72% of Americans reported cooking at home four or more nights a week, and the trend isn't expected to slow in 2017.
"Leading the cooking movement are Millennials, who Peapod says are twice as likely as their older counterparts (49 percent of Millennials vs. 24 percent of Boomers) to make this a resolution for 2017."
We identified the millennial market as one to watch last summer when we discussed Kitchen Gadgets Millennial Foodies Will Love. "The key to attracting this crowd is providing products that are both functional and attractive to the eye, but do not cost a fortune."
The top requirement during dinner planning? Something easy. From ingredients to equipment/utensils, Americans are looking for quick and easy.
Click here to read the whole article from The Shelby Report.