Covid-19 turned the world on its head. We're defining new norms and what once made sense, is up for individual assumption and acceptance. Especially throughout the United States. The Real Estate market had an astronomical increase rate over the last two years with no signs of correction, pet shelters' inventory is at an all-time low (YAY!) and auto-lots are practically begging people to trade-in their vehicles; almost making non-classic cars an appreciating asset. Analysts are on a non-stop statistical hunt with our consumption and spending.
What about shopping trends within retail?
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Topics:
Remodel,
Merchandising,
Retail,
trends,
Distribution,
cpg,
product movement,
boost product sales,
product cut-in,
resets,
front-end management,
retail re-alignment,
in stock at the front end,
stay in stock,
Data Collection,
#storelevelexecution,
#restockingstores,
Retail Stores,
Restocking at Retail,
COVID-19,
Coronavirus,
#cpgcompanies,
Grocery,
TNG Retail Services,
Team Members,
store resets,
covid grocery category increases,
grocery retailers,
in-store execution,
grocery industry change,
grocery retail renovations,
Makeup,
makeup aisle,
beauty aisle,
increase sales,
merchandise organization,
Behind the scenes
A rise in in-store retail shopping is underway. With the Covid-19 vaccinations becoming more readily available and easier to access/administer, people are feeling more comfortable with 'normal activities,' including grocery shopping. A recent study by Inmar Intelligence found that 27% of consumers are headed back to the stores, while 38% will continue an online and in-store combo.
But, what does this mean for Grocers and CPG companies?
There may not be a mad rush of consumers bombarding stores, but retailers need to strategize. Grocery will once again be competing for that 'share of stomach'. The time of 'last minute' items, or the 'in-a-pinch visit' is not quite back to regular and shoppers' are still taking a stock-up approach. Therefore, retail facilities must accommodate an increase of shoppers looking to bulk-up on ALL items.
“Retailers must prepare for this longer-term shift, not only in terms of stock, but also providing today’s hybrid shoppers with a seamless omnichannel experience across a variety of touchpoints. No matter the age, shoppers expect to receive personalization, convenience, and cost savings during each of their grocery trips.”
- Spencer Baird, Inmar Intelligence Executive Vice President
Wait: It's not only groceries consumers are purchasing in stores.
Another poll taken by Inmar Intelligence found the same consumers returning to stores either full-time or part-time will also increase their restaurant and dine-out visits. 38%, in fact. Of those, 51% are between the ages of 26-35. Why the feeling of social situation comfort? More people fully vaccinated and offices re-opening their doors.
With people becoming more social and involved in social atmospheres, cosmetic sales have seen an upturn. Considering the beauty industry saw a 30% closure due to the global pandemic, this direction is beyond welcomed. - McKinsey & Company
Before the global pandemic, 85% of people used to buy various beauty products in the stores. After the first round of closures and Covid-19 practices were enforced, cosmetic sales dipped drastically. And, as 2020 continued, they fell further. Makeup and various beauty products were purchased less and 17% of women stopped wearing makeup completely on account of the coronavirus. Why? 39% of women said they stopped wearing makeup because of the mask-wearing policies, remote working (31%), and social distancing (11%)
Now that the world is opening back up, individuals who purchased and wore cosmetics previously are returning to the beauty world. And, those same individuals who purchased their products in retail and grocery stores are coming back to the beauty aisle. And, they are bringing their bulk-mentality with them.
Ask yourself- how have you prepared? What is your game plan? How do I focus on a category that was perhaps disregarded? That's where TNG Retail Services can help.
Even during 2020, a major grocery retailer asked us to complete 300 stores. This year we were awarded 1300+. Why? Because our team understands the complexity of cosmetic resets. Each section has multiple vendors with unique displays, graphics, and fixtures. Each location needs to be strategically planned and executed. And, that does not even take into account products and manufactured displays arriving separately. Or, controlling the fixtures logistics. All those moving pieces are a big burden for grocery stores. Not too worry. We're prepped for that.
Covid-19 creates unpredictable shopper-experiences. It is an opportunity for retail. For all of your major moves, promotional plans, and reactivation of categories, TNG Retail Services activates your vision in store.
If you're curious about learning more, contact us.
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Topics:
Merchandising,
Retail,
Distribution,
logistics,
mapping,
cpg,
product movement,
product cut-in,
resets,
front-end management,
retail sales data,
causal data collection,
in stock at the front end,
stay in stock,
in stock at retail,
CPG companies,
build your brand at retail,
set up displays quicker,
gig economy,
planograms,
people powered,
Data Collection,
Analytics,
modules,
#storelevelexecution,
#restockingstores,
#peoplepowered,
Retail Stores,
Restocking at Retail,
Retail Execution,
COVID-19,
Coronavirus,
jobs,
#instoremarketing,
#cpgcompanies,
TNG Retail Services,
Team Members,
store resets,
private brands,
consumer shopping rotation,
covid grocery category increases,
grocery retailers,
shopper marketing,
grocery industry change,
#possible,
Cosmetics,
Beauty,
Makeup
We are ready in a moment's notice.
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Topics:
Remodel,
Merchandising,
product movement,
retail sales data,
in stock at the front end,
stay in stock,
in stock at retail,
CPG companies,
build your brand at retail,
set up displays quicker,
culture,
people powered,
Data Collection,
#retailexecution,
#storelevelexecution,
#restockingstores,
#crisissupport,
#peoplepowered,
Crisis Support,
Restocking at Retail,
Retail Execution,
Coronavirus,
jobs,
Grocery,
Albertsons,
TNG Retail Services,
Team Members,
Teamwork,
Resources,
#wereinthistogether,
store resets,
distribution center conversion,
grocery retailers,
grocery retail renovations
Grocery workers are essential service providers who many may overlook during this pandemic. They increased their efforts [across the world/nation] while adding in Covid-19 safety precautions of extra cleaning, expanded maintenance and no-contact online programs.
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Topics:
Merchandising,
cpg,
product cut-in,
in stock at the front end,
CPG companies,
culture,
people powered,
#retailexecution,
#storelevelexecution,
#restockingstores,
#crisissupport,
#peoplepowered,
Retail Stores,
Crisis Support,
COVID-19,
Coronavirus,
Stores,
Grocery,
TNG Retail Services,
Team Members,
Teamwork,
#wereinthistogether,
grocery retailers,
#SupermarketEmployeeDay,
#SupermarketHeroes
Consumers, with the change in routine and habits are making different choices than they were even eight months ago. There has been a definite shift where money is being spent and this requires grocery retailers to act and change up stores in response to that shift. I recently attended a Supermarket News industry webinar that highlighted some of those changes. Some were surprising, others were not. Here’s a broad sweep list:
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Topics:
Merchandising,
millennials,
trends,
boost product sales,
appeal to millennials at retail,
#retailexecution,
#storelevelexecution,
#pointofpurchase,
Health,
store conversions,
covid grocery category increases,
in-store execution,
grocery industry change,
new store set-up,
grocery retail renovations
As we begin working toward a return to ‘normal’ or as most are calling the ‘new normal’, and consumer package companies are considering re-starting in-store brand and promotional activities, this ‘new normal’ changes how to more effectively do that.
I just attended a Path To Purchase IQ webinar. Click here to link to their website. Organizers of these events must be enjoying the unprecedented numbers attending these days.
I was certainly impressed by the value of the content provided. What really caught my attention was the reminder that the retail experience has changed and likely that change will be permanent. This will require consumer product goods companies to change how they go to market with their products. How they create brand experience and launch promotional campaigns may also be significantly altered.
Here are a few things to consider:
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Topics:
Merchandising,
national merchandising coverage,
compliance,
#retailexecution,
#storelevelexecution,
#retailpartners,
#crisissupport,
#peoplepowered,
#pointofpurchase,
#instoremarketing,
#momentofpurchase,
#cpgcompanies
In times of crisis, essential businesses make all the difference. Grocers and retailers operating in strained and stressed times give us hope and sustenance. It is a big ask with customer demand at an all-time high for certain items. These businesses are our customers. Our people are working in stores as much needed support during this COVID pandemic.
To the essential businesses we support and to our own TNG Retail Services workforce, we honor the work you are doing. We appreciate your service. We value you! You are all making more possible for our country during this time. We offer a sincere thank you.
Everyday, we hear from grocers and retailers. The thank you’s for the contributions of our people pour in. We know that our people are outstanding, and it is with great and humble pride that we accept the praise, on their behalf.
Here are just some of the comments we've received:
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Topics:
CPG companies,
culture,
compliance,
#retailexecution,
#storelevelexecution,
#restockingstores,
#crisissupport,
#peoplepowered
It’s not unheard of and not anything new. Well-informed and experienced employees provide professional and top-grade workmanship. Everyone starts somewhere. At TNG Retail Services, we make sure our employees start with the best and most up-to-date training modules available. And, what is available? Custom programs designed by our experts who have trained in the field and understand best practices when it comes to retail.
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Topics:
Retail,
millennials,
trends,
employees,
tng,
data validation,
CPG companies,
build your brand at retail,
gig economy,
culture,
people powered,
appreciation,
Data Collection,
compliance,
technology,
training,
modules,
gameification,
#digitalelearning,
#elearning,
#retailexecution,
#storelevelexecution,
#digitallearning
