Consumers, with the change in routine and habits are making different choices than they were even eight months ago. There has been a definite shift where money is being spent and this requires grocery retailers to act and change up stores in response to that shift. I recently attended a Supermarket News industry webinar that highlighted some of those changes. Some were surprising, others were not. Here’s a broad sweep list:
Topics: Merchandising, millennials, trends, boost product sales, appeal to millennials at retail, #retailexecution, #storelevelexecution, #pointofpurchase, Health, store conversions, covid grocery category increases, in-store execution, grocery industry change, new store set-up, grocery retail renovations
As we begin working toward a return to ‘normal’ or as most are calling the ‘new normal’, and consumer package companies are considering re-starting in-store brand and promotional activities, this ‘new normal’ changes how to more effectively do that.
I just attended a Path To Purchase IQ webinar. Click here to link to their website. Organizers of these events must be enjoying the unprecedented numbers attending these days.
I was certainly impressed by the value of the content provided. What really caught my attention was the reminder that the retail experience has changed and likely that change will be permanent. This will require consumer product goods companies to change how they go to market with their products. How they create brand experience and launch promotional campaigns may also be significantly altered.
Here are a few things to consider:
Topics: Merchandising, national merchandising coverage, compliance, #retailexecution, #storelevelexecution, #retailpartners, #crisissupport, #peoplepowered, #pointofpurchase, #instoremarketing, #momentofpurchase, #cpgcompanies
In times of crisis, essential businesses make all the difference. Grocers and retailers operating in strained and stressed times give us hope and sustenance. It is a big ask with customer demand at an all-time high for certain items. These businesses are our customers. Our people are working in stores as much needed support during this COVID pandemic.
To the essential businesses we support and to our own TNG Retail Services workforce, we honor the work you are doing. We appreciate your service. We value you! You are all making more possible for our country during this time. We offer a sincere thank you.
Everyday, we hear from grocers and retailers. The thank you’s for the contributions of our people pour in. We know that our people are outstanding, and it is with great and humble pride that we accept the praise, on their behalf.
Here are just some of the comments we've received:
Topics: CPG companies, culture, compliance, #retailexecution, #storelevelexecution, #restockingstores, #crisissupport, #peoplepowered
Topics: #retailexecution, #storelevelexecution, #restockingstores, #retailpartners, #crisissupport, #peoplepowered
It’s not unheard of and not anything new. Well-informed and experienced employees provide professional and top-grade workmanship. Everyone starts somewhere. At TNG Retail Services, we make sure our employees start with the best and most up-to-date training modules available. And, what is available? Custom programs designed by our experts who have trained in the field and understand best practices when it comes to retail.
Topics: Retail, millennials, trends, employees, tng, data validation, CPG companies, build your brand at retail, gig economy, culture, people powered, appreciation, Data Collection, compliance, technology, training, modules, gameification, #digitalelearning, #elearning, #retailexecution, #storelevelexecution, #digitallearning