As you know, there is no better time to plan for the coming holiday season, than summer!
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With the demise of Toys R Us, there is has been a void left for the toy shopper. It is an opportunity for retailers, new to this product category, looking to play in this space and perhaps, leverage their customer base. Whether for impulse buys or planned purchases, toys could help you drive store traffic and increase sales.
If you're thinking of adding toys to your mix, whether in a small way, or you want to revamp your store to add a dedicated toy section, consider your customer shopping path along with the display and placement strategies unique to your retail environment. Alternatively, you may just want to capitalize on that prime toy-shopping time and set up a seasonal toy section. Regardless, TNG Retail will maximize your efforts by executing on your vision. Our reset teams can get you in the game, and if necessary, regular merchandisers can ensure replenishment throughout the season.
Leveraging the hottest, trending now, and seasonal toys that your customers desire is definitely filling a temporary marketplace void. Brick and mortar stores have an opportunity to capitalize on this now, however, wait too long and that void may be filled by new shopping habits.
For more insights check out this article on LinkedIn: "Where Have All the Toys Gone"