As we begin working toward a return to ‘normal’ or as most are calling the ‘new normal’, and consumer package companies are considering re-starting in-store brand and promotional activities, this ‘new normal’ changes how to more effectively do that.
I just attended a Path To Purchase IQ webinar. Click here to link to their website. Organizers of these events must be enjoying the unprecedented numbers attending these days.
I was certainly impressed by the value of the content provided. What really caught my attention was the reminder that the retail experience has changed and likely that change will be permanent. This will require consumer product goods companies to change how they go to market with their products. How they create brand experience and launch promotional campaigns may also be significantly altered.
Here are a few things to consider: