TNG RETAIL SERVICES BLOG

Categories Trending At Retail Create Need For Store Remodels

Posted by Anita Baldwinson on December 18, 2020

Noun_Project_vegetarian bowl_47k7z4_by Anna_Ivanova

Consumers, with the change in routine and habits are making different choices than they were even eight months ago. There has been a definite shift where money is being spent and this requires grocery retailers to act and change up stores in response to that shift. I recently attended a Supermarket News industry webinar that highlighted some of those changes. Some were surprising, others were not. Here’s a broad sweep list:

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Topics: Merchandising, millennials, trends, boost product sales, appeal to millennials at retail, #retailexecution, #storelevelexecution, #pointofpurchase, Health, store conversions, covid grocery category increases, in-store execution, grocery industry change, new store set-up, grocery retail renovations

Is your CPG Company Ready to Launch Brand Activity Again?

Posted by Anita Baldwinson on June 22, 2020

Displaying Point of purchase materialAs we begin working toward a return to ‘normal’ or as most are calling the ‘new normal’, and consumer package companies are considering re-starting in-store brand and promotional activities, this ‘new normal’ changes how to more effectively do that.  

I just attended a Path To Purchase IQ webinar. Click here to link to their website. Organizers of these events must be enjoying the unprecedented numbers attending these days. 

I was certainly impressed by the value of the content provided. What really caught my attention was the reminder that the retail experience has changed and likely that change will be permanent. This will require consumer product goods companies to change how they go to market with their products.  How they create brand experience and launch promotional campaigns may also be significantly altered.

Here are a few things to consider:

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Topics: Merchandising, national merchandising coverage, compliance, #retailexecution, #storelevelexecution, #retailpartners, #crisissupport, #peoplepowered, #pointofpurchase, #instoremarketing, #momentofpurchase, #cpgcompanies

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