TNG RETAIL SERVICES BLOG

The art of the planogram

Posted by Megan Reinertson on November 15, 2019

Ever wonder why supermarkets look the same, or how and why product location is universal to certain retail chains?

TNG Retail Services is one of the top experts when it comes to inputting merchandizing plans and executing Planograms, or as the industry gurus would say, POGs. POGs are used in the merchandising industry as an organization tool for stores to take their visual standards and make them come to life!

It’s why you as a consumer can walk into chains across America and know your way around without too many interruptions. Sometimes you’ll see a POG in action with empty shelves, or aisles temporarily denying access. We as consumers may find it troublesome, and scoff at the ‘Please excuse our mess’ signs, but what we don’t see are the many people who make these ‘disaster zones’ turnaround in a matter of hours. What we see as inconvenient, they see as a puzzle, a plan and then a well-executed, team-oriented work-of-art.

As competition increases, we're seeing [retailers] becoming more aware of the importance of correctly merchandising their products. That awareness is leading to better…planograms and other marketing aids provided to retailers directly from the suppliers”

               -thebalancesmb.com

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Topics: Remodel, Merchandising, trends, logistics, tng, retail re-alignment, build your brand at retail, national merchandising coverage, set up displays quicker, POG, planograms

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