TNG BLOG

Is your brand lost in the Distribution shuffle?

Posted by John Perner on February 16, 2018

What Matters To You: Avoiding Headaches and Lost Sales Due to Distribution Challenges

Another Super Bowl complete, just as the players and teams are celebrating and also taking stock, so are companies. Was this Super Bowl better than the last, in terms of sales? Are there some areas for improvement? Did this season sing? Or did this season sting? Did your brand, travelling on that truck with that flagship icon, even get displayed? 

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Topics: Merchandising, Retail, Distribution, DSD

Remodels That Reduce Shopper Disruption

Posted by abaldwinson@tng.com on April 28, 2016

photodune-7880716-supermarket-l.jpg

I recently came across the study, “Total Retail 2015 - Retailing in an Age of Disruption”, which was extremely insightful. It highlighted the complexity, the challenges, and the opportunities resulting from the current retail disruption. Retailing is becoming an omnichannel experience with the physical store as only one part of that experience.

Even Retail Operations Needs Alignment
Here are just a few statements from the study which highlight how different things are today: “Today the customer is driving every facet of the shopping journey. The reality is that customers know what they want and expect retailers to provide it. Every retailer must consider how they can provide the unique experiences their customer’s value. The most successful retailers will be the ones that understand their customers best and have changed their strategy, operating model and infrastructure so that they evolve as customer needs evolve.”1.

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Topics: Remodel, Merchandising, Retail