A rise in in-store retail shopping is underway. With the Covid-19 vaccinations becoming more readily available and easier to access/administer, people are feeling more comfortable with 'normal activities,' including grocery shopping. A recent study by Inmar Intelligence found that 27% of consumers are headed back to the stores, while 38% will continue an online and in-store combo.
But, what does this mean for Grocers and CPG companies?
There may not be a mad rush of consumers bombarding stores, but retailers need to strategize. Grocery will once again be competing for that 'share of stomach'. The time of 'last minute' items, or the 'in-a-pinch visit' is not quite back to regular and shoppers' are still taking a stock-up approach. Therefore, retail facilities must accommodate an increase of shoppers looking to bulk-up on ALL items.
“Retailers must prepare for this longer-term shift, not only in terms of stock, but also providing today’s hybrid shoppers with a seamless omnichannel experience across a variety of touchpoints. No matter the age, shoppers expect to receive personalization, convenience, and cost savings during each of their grocery trips.”
- Spencer Baird, Inmar Intelligence Executive Vice President
Wait: It's not only groceries consumers are purchasing in stores.
Another poll taken by Inmar Intelligence found the same consumers returning to stores either full-time or part-time will also increase their restaurant and dine-out visits. 38%, in fact. Of those, 51% are between the ages of 26-35. Why the feeling of social situation comfort? More people fully vaccinated and offices re-opening their doors.
With people becoming more social and involved in social atmospheres, cosmetic sales have seen an upturn. Considering the beauty industry saw a 30% closure due to the global pandemic, this direction is beyond welcomed. - McKinsey & Company
Before the global pandemic, 85% of people used to buy various beauty products in the stores. After the first round of closures and Covid-19 practices were enforced, cosmetic sales dipped drastically. And, as 2020 continued, they fell further. Makeup and various beauty products were purchased less and 17% of women stopped wearing makeup completely on account of the coronavirus. Why? 39% of women said they stopped wearing makeup because of the mask-wearing policies, remote working (31%), and social distancing (11%)
Now that the world is opening back up, individuals who purchased and wore cosmetics previously are returning to the beauty world. And, those same individuals who purchased their products in retail and grocery stores are coming back to the beauty aisle. And, they are bringing their bulk-mentality with them.
Ask yourself- how have you prepared? What is your game plan? How do I focus on a category that was perhaps disregarded? That's where TNG Retail Services can help.
Even during 2020, a major grocery retailer asked us to complete 300 stores. This year we were awarded 1300+. Why? Because our team understands the complexity of cosmetic resets. Each section has multiple vendors with unique displays, graphics, and fixtures. Each location needs to be strategically planned and executed. And, that does not even take into account products and manufactured displays arriving separately. Or, controlling the fixtures logistics. All those moving pieces are a big burden for grocery stores. Not too worry. We're prepped for that.
Covid-19 creates unpredictable shopper-experiences. It is an opportunity for retail. For all of your major moves, promotional plans, and reactivation of categories, TNG Retail Services activates your vision in store.
If you're curious about learning more, contact us.
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Topics:
Merchandising,
Retail,
Distribution,
logistics,
mapping,
cpg,
product movement,
product cut-in,
resets,
front-end management,
retail sales data,
causal data collection,
in stock at the front end,
stay in stock,
in stock at retail,
CPG companies,
build your brand at retail,
set up displays quicker,
gig economy,
planograms,
people powered,
Data Collection,
Analytics,
modules,
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#peoplepowered,
Retail Stores,
Restocking at Retail,
Retail Execution,
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jobs,
#instoremarketing,
#cpgcompanies,
TNG Retail Services,
Team Members,
store resets,
private brands,
consumer shopping rotation,
covid grocery category increases,
grocery retailers,
shopper marketing,
grocery industry change,
#possible,
Cosmetics,
Beauty,
Makeup
We are ready in a moment's notice.
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Topics:
Remodel,
Merchandising,
product movement,
retail sales data,
in stock at the front end,
stay in stock,
in stock at retail,
CPG companies,
build your brand at retail,
set up displays quicker,
culture,
people powered,
Data Collection,
#retailexecution,
#storelevelexecution,
#restockingstores,
#crisissupport,
#peoplepowered,
Crisis Support,
Restocking at Retail,
Retail Execution,
Coronavirus,
jobs,
Grocery,
Albertsons,
TNG Retail Services,
Team Members,
Teamwork,
Resources,
#wereinthistogether,
store resets,
distribution center conversion,
grocery retailers,
grocery retail renovations
We all experience management on many different levels. Many agree good management begins with communication. What we do not always realize is communication is a very broad term which stretches far beyond person to person. Especially in a technologically advanced world, communication is available on so many different platforms. At TNG Retail Services, we combine technology and communication every day to make our services and our clients’ management capabilities the best.
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Topics:
Remodel,
Merchandising,
Retail,
logistics,
impulse,
product movement,
boost product sales,
product cut-in,
resets,
front-end management,
data validation,
causal data collection,
checkout management,
stay in stock,
in stock at retail,
CPG companies,
build your brand at retail,
set up displays quicker,
POG,
planograms,
Data Collection,
Audits,
compliance,
Analytics
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In the retail and Consumer Product Goods (CPG) world, we take for granted the success of what flies off the shelves and what gets lost in the shuffle of ever-changing trends. With constant movement and consumer shopping habits, it is easy for products and procedures to fall through the cracks. This is also true for promotional displays throughout stores. The only way to combat this is with top employees equipped with the necessary tools to not only get the job done, but get it done right.
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Topics:
Retail,
product movement,
data validation,
retail sales data,
causal data collection,
in stock at retail,
CPG companies,
national merchandising coverage,
set up displays quicker,
Data Collection,
Audits,
Auditing,
compliance,
technology
As a Retailer- how do you fit in?
Technology in business grew rapidly with the introduction of the World Wide Web. It is now an everyday necessity. As technology advances, so does the workforce. It affords companies the use of the most up-to-date software and programming and creates new trends in communication. These advancements constantly create the next-steps in technological-assisted automation either making tasks ‘easier’ or removing the need for human interaction of said tasks all together.
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Topics:
Retail,
employees,
tng,
front-end management,
in stock at retail,
build your brand at retail,
gig economy
As with so many things, Millennials are making changes and redefining how we think about customer experience. Shopper types have changed and continue to evolve. The relentless rise of on-line continues to shape expectations at store level also. Shoppers and consumers are certainly more educated today and peer reviews play into expectations as well creating fluidity of loyalty. No doubt, exceeding expectations at the point of purchase is key in gaining market share, across all industries. For grocers, the opportunities to continue capture this demographic are rife. Most especially, the HBC (health and beauty care) and GM (general merchandise) categories have so much potential to introduce unique products that appeal.
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Topics:
Merchandising,
product movement,
one contact for merchandising,
retail re-alignment,
causal data collection,
checkout management,
in stock at retail,
CPG companies,
build your brand at retail,
national merchandising coverage,
set up displays quicker,
appeal to millennials at retail
As you know, there is no better time to plan for the coming holiday season, than summer!
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Topics:
Merchandising,
one contact for merchandising,
boost product sales,
product cut-in,
retail re-alignment,
data validation,
retail sales data,
causal data collection,
in stock at the front end,
checkout management,
stay in stock,
in stock at retail,
CPG companies,
build your brand at retail,
national merchandising coverage,
build holiday sales,
set up displays quicker
