TNG RETAIL SERVICES BLOG

Shoppers are returning to retail. We're ready for them.

Posted by Megan Reinertson on May 5, 2021

pexels-anna-shvets-3962285

A rise in in-store retail shopping is underway. With the Covid-19 vaccinations becoming more readily available and easier to access/administer, people are feeling more comfortable with 'normal activities,' including grocery shopping.  A recent study by Inmar Intelligence found that 27% of consumers are headed back to the stores, while 38% will continue an online and in-store combo. 

But, what does this mean for Grocers and CPG companies? 

There may not be a mad rush of consumers bombarding stores, but retailers need to strategize. Grocery will once again be competing for that 'share of stomach'. The time of 'last minute' items, or the 'in-a-pinch visit' is not quite back to regular and shoppers' are still taking a stock-up approach.  Therefore, retail facilities must accommodate an increase of shoppers looking to bulk-up on ALL items.

               “Retailers must prepare for this longer-term shift, not only in terms of stock, but also                                         providing today’s hybrid shoppers with a seamless omnichannel experience across a                                       variety of touchpoints. No matter the age, shoppers expect to receive personalization,                                     convenience, and cost savings during each of their grocery trips.”

                                                           - Spencer Baird, Inmar Intelligence Executive Vice President

Wait: It's not only groceries consumers are purchasing in stores.

Another poll taken by Inmar Intelligence found the same consumers returning to stores either full-time or part-time will also increase their restaurant and dine-out visits. 38%, in fact. Of those, 51% are between the ages of 26-35.  Why the feeling of social situation comfort?  More people fully vaccinated and offices re-opening their doors. 

With people becoming more social and involved in social atmospheres, cosmetic sales have seen an upturn.  Considering the beauty industry saw a 30% closure due to the global pandemic, this direction is beyond welcomed.  - McKinsey & Company

Before the global pandemic, 85% of people used to buy various beauty products in the stores.  After the first round of closures and Covid-19 practices were enforced, cosmetic sales dipped drastically.  And, as 2020 continued, they fell further.  Makeup and various beauty products were purchased less and 17% of women stopped wearing makeup completely on account of the coronavirus. Why?  39% of women said they stopped wearing makeup because of the mask-wearing policies, remote working (31%), and social distancing (11%)

Now that the world is opening back up, individuals who purchased and wore cosmetics previously are returning to the beauty world.  And, those same individuals who purchased their products in retail and grocery stores are coming back to the beauty aisle. And, they are bringing their bulk-mentality with them.  

Cosmetic pic

Ask yourself- how have you prepared?  What is your game plan?  How do I focus on a category that was perhaps disregarded?  That's where TNG Retail Services can help.

Even during 2020, a major grocery retailer asked us to complete 300 stores. This year we were awarded 1300+.  Why?  Because our team understands the complexity of cosmetic resets. Each section has multiple vendors with unique displays, graphics, and fixtures. Each location needs to be strategically planned and executed. And, that does not even take into account products and manufactured displays arriving separately. Or, controlling the fixtures logistics. All those moving pieces are a big burden for grocery stores. Not too worry.  We're prepped for that.

Covid-19 creates unpredictable shopper-experiences. It is an opportunity for retail. For all of your major moves, promotional plans, and reactivation of categories, TNG Retail Services activates your vision in store. 

If you're curious about learning more, contact us. 

I want to learn more

 

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Topics: Merchandising, Retail, Distribution, logistics, mapping, cpg, product movement, product cut-in, resets, front-end management, retail sales data, causal data collection, in stock at the front end, stay in stock, in stock at retail, CPG companies, build your brand at retail, set up displays quicker, gig economy, planograms, people powered, Data Collection, Analytics, modules, #storelevelexecution, #restockingstores, #peoplepowered, Retail Stores, Restocking at Retail, Retail Execution, COVID-19, Coronavirus, jobs, #instoremarketing, #cpgcompanies, TNG Retail Services, Team Members, store resets, private brands, consumer shopping rotation, covid grocery category increases, grocery retailers, shopper marketing, grocery industry change, #possible, Cosmetics, Beauty, Makeup

Opportunity is out there

Posted by Megan Reinertson on June 5, 2020

The impact of COVID-19 and the ongoing economic and public struggles leaves the Country feeling divided and unsure of where we will all end up.  Many of us are left wondering, how do we proceed?

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Topics: Remodel, Merchandising, Retail, millennials, employees, cpg, gig economy, people powered, technology, training, #peoplepowered, Retail Stores, Restocking at Retail, COVID-19, jobs, full-time, part-time, flexible, overnight, lead, manager, hiring, ppe, first shift, second shift, third shift

Coming out of COVID-19: Re-opening America

Posted by Megan Reinertson on May 14, 2020

In a world secluded from one-another, some have never felt closer.  It’s been said that ‘It’s sad that national/world disasters bring people together.’  Regardless of the cause, we dictate and share the effect.  It is true we as a society are ready for COVID-19 to be over, but into what type of world are we reentering?  That’s up to us.

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Topics: CPG companies, national merchandising coverage, gig economy, people powered, #crisissupport, #peoplepowered, Retail Stores, Crisis Support, Restocking at Retail, COVID-19, Coronavirus

The Den: Best Practices start with the most advanced resources

Posted by Megan Reinertson on February 18, 2020

The Den

It’s not unheard of and not anything new. Well-informed and experienced employees provide professional and top-grade workmanship. Everyone starts somewhere. At TNG Retail Services, we make sure our employees start with the best and most up-to-date training modules available. And, what is available? Custom programs designed by our experts who have trained in the field and understand best practices when it comes to retail.

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Topics: Retail, millennials, trends, employees, tng, data validation, CPG companies, build your brand at retail, gig economy, culture, people powered, appreciation, Data Collection, compliance, technology, training, modules, gameification, #digitalelearning, #elearning, #retailexecution, #storelevelexecution, #digitallearning

California throws a wrench in the gig economy platform

Posted by Megan Reinertson on October 17, 2019

As a Retailer- how do you fit in?

Technology in business grew rapidly with the introduction of the World Wide Web.  It is now an everyday necessity. As technology advances, so does the workforce. It affords companies the use of the most up-to-date software and programming and creates new trends in communication. These advancements constantly create the next-steps in technological-assisted automation either making tasks ‘easier’ or removing the need for human interaction of said tasks all together.

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Topics: Retail, employees, tng, front-end management, in stock at retail, build your brand at retail, gig economy

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