TNG RETAIL SERVICES BLOG

As a Retailer- how do you fit in?

Technology in business grew rapidly with the introduction of the World Wide Web.  It is now an everyday necessity. As technology advances, so does the workforce. It affords companies the use of the most up-to-date software and programming and creates new trends in communication. These advancements constantly create the next-steps in technological-assisted automation either making tasks ‘easier’ or removing the need for human interaction of said tasks all together.

Being part mind-reader, part strategist, helps

So much is in the news about how retail is stumbling, sinking, closing and shuttering. It is true. There are many dying retailers. As times change and customer demands evolve, retailers must keep up or stay ahead. Actually, the successful retailers are the ones that anticipate what their customers want before the customers know themselves – part mind reader, part strategist all wrapped in the most enticing of packaging.

In June, TNG attended the GMDC Conference. Here’s what we learned…

It was no surprise to us or anyone that traditional retail is certainly challenged. Retailers that have not responded to this ‘new world’ have definitely felt the sting, if not utter decimation (think Toys R Us). Manufacturers are also under pressure as consumer tastes have and are changing at a rapid pace. The move to health, wellness, minimal ingredient, natural and less processed foods have left some reeling. The center store is under attack; the front-end is under attack! There are stressors everywhere.

You’re wanting a new front-end look and are designing your checkout. When does it make sense to bring in a supplier to help?

Recently, a large retailer, based upon what they were hearing in the marketplace and on the advice of some interested parties, decided to change up their front-end checkout units. The result was an aesthetic look that didn’t quite turn out like they had hoped in terms of ensuring the space was productive.