TNG RETAIL SERVICES BLOG

PRODUCT TRENDS REQUIRE ANOTHER PIVOT AT RETAIL

Posted by Megan Reinertson on July 19, 2021

Covid-19 turned the world on its head.  We're defining new norms and what once made sense, is up for individual assumption and acceptance. Especially throughout the United States.  The Real Estate market had an astronomical increase rate over the last two years with no signs of correction, pet shelters' inventory is at an all-time low (YAY!) and auto-lots are practically begging people to trade-in their vehicles; almost making non-classic cars an appreciating asset.  Analysts are on a non-stop statistical hunt with our consumption and spending. 

What about shopping trends within retail? 

african-man-buying-food-with-groceries-checklist-s-26FVNXV

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Topics: Remodel, Merchandising, Retail, trends, Distribution, cpg, product movement, boost product sales, product cut-in, resets, front-end management, retail re-alignment, in stock at the front end, stay in stock, Data Collection, #storelevelexecution, #restockingstores, Retail Stores, Restocking at Retail, COVID-19, Coronavirus, #cpgcompanies, Grocery, TNG Retail Services, Team Members, store resets, covid grocery category increases, grocery retailers, in-store execution, grocery industry change, grocery retail renovations, Makeup, makeup aisle, beauty aisle, increase sales, merchandise organization, Behind the scenes

Shoppers are returning to retail. We're ready for them.

Posted by Megan Reinertson on May 5, 2021

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A rise in in-store retail shopping is underway. With the Covid-19 vaccinations becoming more readily available and easier to access/administer, people are feeling more comfortable with 'normal activities,' including grocery shopping.  A recent study by Inmar Intelligence found that 27% of consumers are headed back to the stores, while 38% will continue an online and in-store combo. 

But, what does this mean for Grocers and CPG companies? 

There may not be a mad rush of consumers bombarding stores, but retailers need to strategize. Grocery will once again be competing for that 'share of stomach'. The time of 'last minute' items, or the 'in-a-pinch visit' is not quite back to regular and shoppers' are still taking a stock-up approach.  Therefore, retail facilities must accommodate an increase of shoppers looking to bulk-up on ALL items.

               “Retailers must prepare for this longer-term shift, not only in terms of stock, but also                                         providing today’s hybrid shoppers with a seamless omnichannel experience across a                                       variety of touchpoints. No matter the age, shoppers expect to receive personalization,                                     convenience, and cost savings during each of their grocery trips.”

                                                           - Spencer Baird, Inmar Intelligence Executive Vice President

Wait: It's not only groceries consumers are purchasing in stores.

Another poll taken by Inmar Intelligence found the same consumers returning to stores either full-time or part-time will also increase their restaurant and dine-out visits. 38%, in fact. Of those, 51% are between the ages of 26-35.  Why the feeling of social situation comfort?  More people fully vaccinated and offices re-opening their doors. 

With people becoming more social and involved in social atmospheres, cosmetic sales have seen an upturn.  Considering the beauty industry saw a 30% closure due to the global pandemic, this direction is beyond welcomed.  - McKinsey & Company

Before the global pandemic, 85% of people used to buy various beauty products in the stores.  After the first round of closures and Covid-19 practices were enforced, cosmetic sales dipped drastically.  And, as 2020 continued, they fell further.  Makeup and various beauty products were purchased less and 17% of women stopped wearing makeup completely on account of the coronavirus. Why?  39% of women said they stopped wearing makeup because of the mask-wearing policies, remote working (31%), and social distancing (11%)

Now that the world is opening back up, individuals who purchased and wore cosmetics previously are returning to the beauty world.  And, those same individuals who purchased their products in retail and grocery stores are coming back to the beauty aisle. And, they are bringing their bulk-mentality with them.  

Cosmetic pic

Ask yourself- how have you prepared?  What is your game plan?  How do I focus on a category that was perhaps disregarded?  That's where TNG Retail Services can help.

Even during 2020, a major grocery retailer asked us to complete 300 stores. This year we were awarded 1300+.  Why?  Because our team understands the complexity of cosmetic resets. Each section has multiple vendors with unique displays, graphics, and fixtures. Each location needs to be strategically planned and executed. And, that does not even take into account products and manufactured displays arriving separately. Or, controlling the fixtures logistics. All those moving pieces are a big burden for grocery stores. Not too worry.  We're prepped for that.

Covid-19 creates unpredictable shopper-experiences. It is an opportunity for retail. For all of your major moves, promotional plans, and reactivation of categories, TNG Retail Services activates your vision in store. 

If you're curious about learning more, contact us. 

I want to learn more

 

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Topics: Merchandising, Retail, Distribution, logistics, mapping, cpg, product movement, product cut-in, resets, front-end management, retail sales data, causal data collection, in stock at the front end, stay in stock, in stock at retail, CPG companies, build your brand at retail, set up displays quicker, gig economy, planograms, people powered, Data Collection, Analytics, modules, #storelevelexecution, #restockingstores, #peoplepowered, Retail Stores, Restocking at Retail, Retail Execution, COVID-19, Coronavirus, jobs, #instoremarketing, #cpgcompanies, TNG Retail Services, Team Members, store resets, private brands, consumer shopping rotation, covid grocery category increases, grocery retailers, shopper marketing, grocery industry change, #possible, Cosmetics, Beauty, Makeup

Getting in and Getting out

Posted by Megan Reinertson on January 7, 2021

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How do you encourage customers to shop, but also get them to do it quickly and efficiently?

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Topics: Remodel, Merchandising, general merchandise, trends, Distribution, jhooks, mapping, cpg, product movement, boost product sales, product cut-in, resets, retail sales data, in stock at the front end, CPG companies, build your brand at retail, set up displays quicker, POG, planograms, Data Collection, #restockingstores, Retail Stores, Restocking at Retail, COVID-19, #instoremarketing, #cpgcompanies, Stores, Grocery, Albertsons, TNG Retail Services, Health, Safety, #wereinthistogether, new distribution center, store resets, private brands, shopping trip consolidation, grocery retailers, in-store execution, shopper marketing, grocery industry change, new store set-up, grocery retail renovations

TNG's 50th live Fish Delivery

Posted by Anita Baldwinson on October 15, 2018

Exciting! This past September TNG completed its 50th Ripley’s Aquarium live fish delivery.

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Topics: Distribution, delivery, logistics, product movement, Ripley's Aquarium

Retail that gets it right

Posted by Anita Baldwinson on September 18, 2018
Being part mind-reader, part strategist, helps

So much is in the news about how retail is stumbling, sinking, closing and shuttering. It is true. There are many dying retailers. As times change and customer demands evolve, retailers must keep up or stay ahead. Actually, the successful retailers are the ones that anticipate what their customers want before the customers know themselves – part mind reader, part strategist all wrapped in the most enticing of packaging.

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Topics: Merchandising, general merchandise, millennials, trends, Distribution, DSD, delivery, logistics, product movement, product cut-in, resets, front-end management, retail re-alignment

Integral link for retail success? Who knew...the supply chain

Posted by Anita Baldwinson on August 27, 2018

DSD20Every retailer knows that times are tough right now. It can seem unrelenting with an onslaught of new issues every day. With one part of the puzzle in hand, another seems to falter in a constant battle to remain relevant and thriving. The pinch is real.

A recent article outlines the wildcard nature of the supply chain as the integral link for retail success. It starts the discussion with: “…as much as grocers continue to invest in building a better shopping experience, consumers still think of a trip to the grocery store as a chore”1. If that is the case, then consumers will continue to look for alternatives to cut out just one more ‘chore’ in their already busy lives. If we look at retailers that are doing “better than” some of the others, are there patterns? Does the excitement of discovery and treasure hunt in a Costco make the shopping experience better for the shopper? If so, how does grocery incorporate more of that element into their stores? It could be that they customize more, experiment more with different products or try to localize products. It could be how they present that product to shoppers. The store within a store is gaining ground. Retailer operations along with limited distribution space often don’t make this an easy task, however.

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Topics: Retail, trends, Distribution, DSD, delivery, clipstrips, cpg, product movement, product cut-in, resets

Conversations at the GMDC Conference - Collaboration is key

Posted by Jim Deighan on July 16, 2018

In June, TNG attended the GMDC Conference. Here’s what we learned…

TNG-GMDC-2018-session

It was no surprise to us or anyone that traditional retail is certainly challenged. Retailers that have not responded to this ‘new world’ have definitely felt the sting, if not utter decimation (think Toys R Us). Manufacturers are also under pressure as consumer tastes have and are changing at a rapid pace. The move to health, wellness, minimal ingredient, natural and less processed foods have left some reeling. The center store is under attack; the front-end is under attack! There are stressors everywhere.

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Topics: Merchandising, Retail, Distribution, DSD, delivery, logistics, clipstrips, impulse, front-end management, retail re-alignment

Beyond Surviving These Turbulent Retail Times

Posted by Anita Baldwinson on April 27, 2018

RMSI - reset display set upAdaptability, flexibility are key to surviving the turbulent retail times.  Uncertainty is always scary when tied to the bottom line, and on a personal level - how we make a living. This is a time of reinvention. How to, Where to, and Who will reach the consumer is the billion dollar question of our day. In this case, even the planning is unchartered territory. We know shoppers should be placed at the center of decision-making, but what does a retailer do to realize that in their brick and mortar stores?

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Topics: Retail, Distribution, product cut-in, resets

6 things you need to be looking for from your distribution provider

Posted by John Perner on March 1, 2018
Perhaps you are unhappy with your Direct Store Delivery (DSD) provider. Perhaps you are curious about some of the options out there...Here are 6 things that you need to be asking yourself about the provider’s capacity and capability.
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Topics: Distribution, DSD, delivery

Is your brand lost in the Distribution shuffle?

Posted by John Perner on February 16, 2018

What Matters To You: Avoiding Headaches and Lost Sales Due to Distribution Challenges

Another Super Bowl complete, just as the players and teams are celebrating and also taking stock, so are companies. Was this Super Bowl better than the last, in terms of sales? Are there some areas for improvement? Did this season sing? Or did this season sting? Did your brand, travelling on that truck with that flagship icon, even get displayed? 

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Topics: Merchandising, Retail, Distribution, DSD

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