In the retail and Consumer Product Goods (CPG) world, we take for granted the success of what flies off the shelves and what gets lost in the shuffle of ever-changing trends. With constant movement and consumer shopping habits, it is easy for products and procedures to fall through the cracks. This is also true for promotional displays throughout stores. The only way to combat this is with top employees equipped with the necessary tools to not only get the job done, but get it done right.
Topics: Retail, product movement, data validation, retail sales data, causal data collection, in stock at retail, CPG companies, national merchandising coverage, set up displays quicker, Data Collection, Audits, Auditing, compliance, technology
As with so many things, Millennials are making changes and redefining how we think about customer experience. Shopper types have changed and continue to evolve. The relentless rise of on-line continues to shape expectations at store level also. Shoppers and consumers are certainly more educated today and peer reviews play into expectations as well creating fluidity of loyalty. No doubt, exceeding expectations at the point of purchase is key in gaining market share, across all industries. For grocers, the opportunities to continue capture this demographic are rife. Most especially, the HBC (health and beauty care) and GM (general merchandise) categories have so much potential to introduce unique products that appeal.
Topics: Merchandising, product movement, one contact for merchandising, retail re-alignment, causal data collection, checkout management, in stock at retail, CPG companies, build your brand at retail, national merchandising coverage, set up displays quicker, appeal to millennials at retail
As you know, there is no better time to plan for the coming holiday season, than summer!
Topics: Merchandising, one contact for merchandising, boost product sales, product cut-in, retail re-alignment, data validation, retail sales data, causal data collection, in stock at the front end, checkout management, stay in stock, in stock at retail, CPG companies, build your brand at retail, national merchandising coverage, build holiday sales, set up displays quicker