TNG RETAIL SERVICES BLOG

As we begin working toward a return to ‘normal’ or as most are calling the ‘new normal’, and consumer package companies are considering re-starting in-store brand and promotional activities, this ‘new normal’ changes how to more effectively do that.  

I just attended a Path To Purchase IQ webinar. Click here to link to their website. Organizers of these events must be enjoying the unprecedented numbers attending these days. 

I was certainly impressed by the value of the content provided. What really caught my attention was the reminder that the retail experience has changed and likely that change will be permanent. This will require consumer product goods companies to change how they go to market with their products.  How they create brand experience and launch promotional campaigns may also be significantly altered.

In times of crisis, essential businesses make all the difference. Grocers and retailers operating in strained and stressed times give us hope and sustenance. It is a big ask with customer demand at an all-time high for certain items. These businesses are our customers. Our people are working in stores as much needed support during this COVID pandemic.

To the essential businesses we support and to our own TNG Retail Services workforce, we honor the work you are doing. We appreciate your service. We value you! You are all making more possible for our country during this time. We offer a sincere thank you.

Everyday, we hear from grocers and retailers. The thank you’s for the contributions of our people pour in. We know that our people are outstanding, and it is with great and humble pride that we accept the praise, on their behalf.

Here are just some of the comments we've received:

It’s not unheard of and not anything new. Well-informed and experienced employees provide professional and top-grade workmanship. Everyone starts somewhere. At TNG Retail Services, we make sure our employees start with the best and most up-to-date training modules available. And, what is available? Custom programs designed by our experts who have trained in the field and understand best practices when it comes to retail.

In the retail and Consumer Product Goods (CPG) world, we take for granted the success of what flies off the shelves and what gets lost in the shuffle of ever-changing trends. With constant movement and consumer shopping habits, it is easy for products and procedures to fall through the cracks. This is also true for promotional displays throughout stores. The only way to combat this is with top employees equipped with the necessary tools to not only get the job done, but get it done right.