As you know, there is no better time to plan for the coming holiday season, than summer!
Topics: Merchandising, one contact for merchandising, boost product sales, product cut-in, retail re-alignment, data validation, retail sales data, causal data collection, in stock at the front end, checkout management, stay in stock, in stock at retail, CPG companies, build your brand at retail, national merchandising coverage, build holiday sales, set up displays quicker
Customer-obsessed companies are using their data in ever smarter ways. Today, technology systems are a great resource, allowing for smarter decisions being made at retail. Those systems are providing more and more sophisticated analytics to be able to slice and dice the information for those decisions. John Tavolieri, President of U.S. FMCG and Retail and Chief Technology and Operations Officer at Nielsen states... “Now more than ever, speed of data is imperative. Earlier data delivery leads to faster, data-driven actions. For all companies navigating the current dynamic business environment, every day counts.”1.
You’re wanting a new front-end look and are designing your checkout. When does it make sense to bring in a supplier to help?
Recently, a large retailer, based upon what they were hearing in the marketplace and on the advice of some interested parties, decided to change up their front-end checkout units. The result was an aesthetic look that didn’t quite turn out like they had hoped in terms of ensuring the space was productive.
Questions you should be asking when shopping for a company to merchandise your product at store-level.