TNG BLOG

The art of the planogram

Posted by Megan Reinertson on November 15, 2019

Ever wonder why supermarkets look the same, or how and why product location is universal to certain retail chains?

TNG Retail Services is one of the top experts when it comes to inputting merchandizing plans and executing Planograms, or as the industry gurus would say, POGs. POGs are used in the merchandising industry as an organization tool for stores to take their visual standards and make them come to life!

It’s why you as a consumer can walk into chains across America and know your way around without too many interruptions. Sometimes you’ll see a POG in action with empty shelves, or aisles temporarily denying access. We as consumers may find it troublesome, and scoff at the ‘Please excuse our mess’ signs, but what we don’t see are the many people who make these ‘disaster zones’ turnaround in a matter of hours. What we see as inconvenient, they see as a puzzle, a plan and then a well-executed, team-oriented work-of-art.

As competition increases, we're seeing [retailers] becoming more aware of the importance of correctly merchandising their products. That awareness is leading to better…planograms and other marketing aids provided to retailers directly from the suppliers”

               -thebalancesmb.com

The process of a POG is not something that happens overnight. Inception through execution can take an average of 18 weeks, depending on retailer and project scope. What to consider are new product strategy meetings, hardware funding agreements, cut-ins, resets, etc. It’s a process that involves a ton of steps prior to any execution team even stepping foot into a store.

With so much communication and planning needed, TNG Retail Services really takes a holistic approach on retail execution. We support the schematics, new item deliveries, equipment arrival and set-up.  All is done according to the retailer's plan.

“Those variables need to be controlled. Many [service companies] do not support this process, nor the schematics. Some do not even have a streamlined relationship between one another. Especially with planograms, these need to be managed the entire way. Any impact on the store is a direct impact on the customer, and we [TNG Retail Services] makes sure the consumer impact is low to non-existent.”

               -Jacob Jackson: SR. V.P. of Operations TNG Retail Services.Boston Shaw;s remodel 2

We pride ourselves on being the best because we pair ourselves directly with the retail. We are trusted as experts who follow your vision and deliver the best results because we work with you through the entire process. Because we aid in streamlining the development and execute under the direct line of your plan, TNG Retail Services’ goal is to limit impact on the customer so they can continue seeing a well-organized store without ever knowing how it got that way.  

See how we can help execute your plan and maintain your vision all the way through.  Contact TNG Retail Services today, and we will help move products to move your business forward. 

 

Topics: Remodel, Merchandising, trends, logistics, tng, retail re-alignment, build your brand at retail, national merchandising coverage, set up displays quicker, POG, planograms