Millennials take their food very seriously. A quick search on Instagram of #foodie brings up nearly 3 million posts! Foodies describe themselves as people with an ardent or refined interest in food or alcoholic beverages who seek to make food a hobby rather than simply eating out of convenience or hunger.
Additional trigger words used to describe Millennial preferences in the kitchen include
Bright colors, packaging that displays accessibility and quality are likely to attract the Millennial shopper while walking down the aisle. It’s important to note that what appeals to this generation is different from the previous generations.
Younger millennials enjoy entertaining, but many do not have the luxury to spend money on full sets of fine china and are therefore looking for affordable, quality barware and barware accessories. Get-togethers with wine tasting, the newest craft beer, or new and exciting cocktails seem to be norm among the recent college graduates and young professionals. The key to attracting this crowd is providing products that are both functional and attractive to the eye, but do not cost a fortune.
To read more, download our e-paper about what's trending with the Millennial generation and specific products that appeal.
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