This is very exciting for the industry, as much of the advertising dollars for magazines this past while has gone into support the digital editions. It is great news that Rogers recognizes that newsstand is such an important piece of the pie for the brand maintenance of a magazine. Having magazines at retail, and thriving at retail, is very important for maintaining the brand in other formats as well, because consumers are exposed to the brand without having to actually seek it out. It's a clever campaign that highlights the joy of not only reading, but really immersing oneself in a printed magazine.
Where will the ads run? TV in all major centres, Toronto, Vancouver, Calgary, Edmonton, and Montreal; Radio local stations in Halifax, Ottawa, Toronto, Kitchener, Vancouver, Calgary and Winnipeg; Web: various positions on hellomagazine.ca, other Rogers Media sites; Print: full page ads in HELLO!, Chatelaine Eng, FLARE, LOULOU and Today’s Parent.