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The Great Gatsby: USA Today's Book of the Year 2013

Posted by on January 5, 2014

F. Scott Fitzgerald's 1925 classic, The Great Gatsby, is USA TODAY's Book of the Year.

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Topics: Books, Media

Digital vs. Print Content

Posted by on December 5, 2013

From the Huffington Post this week:

Jon Hotchkiss

Be Less Stupid: Digital Content Is Destroying Your Comprehension

Posted: 12/03/2013 12:28 pm

NEED PROOF AMERICANS ARE READING FEWER BOOKS? You remember books, right? Elegant stacks of actual paper pages, neatly bound in numerical order? Well, we're reading fewer and fewer of them. As evidence, just last week, members of the Westboro Baptist Church held an iPhone burning.

Here's the good news, though. While the reading of paper books declines, the reading of e-books is skyrocketing. Except for when people are playing Candy Crush.

SHOULD WE WORRY? There's one group in particular where this rise in digital reading should be cause for concern. I'm talking about doctors during surgeries. I kid. I'm talking about college campuses. The 2103 Pearson Student Mobile Device Survey reports that 66% of college students are now reading their course work on a digital device rather than from a traditional textbook. OK, that might not sound terrible, but it has nearly put the book bag industry out of business.

You see, the problem is that we don't know what effect, if any, reading content on a digital device has on retention and comprehension. Until now.

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Topics: Books, Media

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