Adaptability, flexibility are key to surviving the turbulent retail times. Uncertainty is always scary when tied to the bottom line, and on a personal level - how we make a living. This is a time of reinvention. How to, Where to, and Who will reach the consumer is the billion dollar question of our day. In this case, even the planning is unchartered territory. We know shoppers should be placed at the center of decision-making, but what does a retailer do to realize that in their brick and mortar stores?
Questions you should be asking when shopping for a company to merchandise your product at store-level.
1. Is the company customer-centric?
What Matters To You: Aligning Your Clip Strip Program With Your Shopper
Too many clip strip programs are filled with toys -items intended to be something a child begs his parent to buy as they roll down the aisle in a cart.
Our research at TNG has shown that only a few of these toys sell while most just gather dust.
What Matters to You: Always in Stock, Best Selling Products
What matters to you, matters to us. In a new, reoccurring blog series, What Matters to You, we will focus on what you tell us are your top concerns. Then, we will let you know how we can help.
At about 4am on a cold, rainy November morning, TNG driver Tina Alva rolled into Gatlinburg, Tennessee, a small family-focused town nestled in the Smokey Mountains. Gatlinburg is home to several outdoor activities like whitewater rafting, zip-lining and golf, a few ski resorts, and now, 2 new sawfish that will reside at the Ripley’s Aquarium – thanks to Tina.
On October 19th, a TNG delegation attended the Ontario Craft Beer Conference to learn more things about the craft beer market, to chat with other attendees ~ typical for all conferences. What was different, was the beer sampling that began at 11am. So many varieties for so many different palates. The raspberry beer was my absolute favourite, but I really enjoyed the Wolfe Island Spring Brewery beer that was served with the Keilbasa...
During the month of September, our country faced three major hurricanes over the span of a few weeks. Hurricanes Harvey, Irma and Maria hit Texas, Florida and Puerto Rico respectively causing massive damage and, unfortunately, loss of life.
This is going to be a big week for Craft Brewers in Ontario. From June 10-18, it’s Ontario Craft Beer Week! Events are being held throughout Ontario and for those that love Craft Beer, they will want to go to the OCB week website and check out the events and options to taste some amazing local craft beer.
And for the Craft Brewers, it’s really perfect timing that the weather got hot. Craft beer is in a good place right now and continues to grow. Along with the demand, will grow the need to get that beer to where it can delight sippers and slurpers. This is where companies that are on that cusp of growth may have some growing pains.