It’s a consumer’s world today and retailers need to engage them and create an experience for their shoppers. We all know that. What does that really mean however, to create an experience?
The reading area in any store has often been considered the area where shoppers slow down, take a breath and decompress. Browsing increases the enjoyment of the shopping experience overall.
This is great for the shopper who is at his or her leisure and providing this “decompression zone” should be a continued consideration in store planning.
Some shoppers today however are more harried, more busy, then ever before. They may not be taking the time to shop the entire store. In response, Retailers have begun to build smaller store footprints.
Match relevant product for the busy shopper
We learned from our Impulse Merchandising Program (click here to read more about the TNG Impulse Merchandising Program) that by matching impulse product to the grocery items in-aisle, the product becomes more relevant to the shopper and he or she chooses it in that moment.