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Merchandising Magazines – Should we be doing it differently?

Posted by on June 24, 2015

It’s a consumer’s world today and retailers need to engage them and create an experience for their shoppers. We all know that. What does that really mean however, to create an experience?


Well merchandised magazines A store's reading area is viewed as a decompression zone for shoppers.


The reading area in any store has often been considered the area where shoppers slow down, take a breath and decompress. Browsing increases the enjoyment of the shopping experience overall.

This is great for the shopper who is at his or her leisure and providing this “decompression zone” should be a continued consideration in store planning.

Some shoppers today however are more harried, more busy, then ever before. They may not be taking the time to shop the entire store. In response, Retailers have begun to build smaller store footprints.

Match relevant product for the busy shopper

We learned from our Impulse Merchandising Program (click here to read more about the TNG Impulse Merchandising Program) that by matching impulse product to the grocery items in-aisle, the product becomes more relevant to the shopper and he or she chooses it in that moment.

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Topics: Retail, Magazines, Media

Is Food Porn the New Porn? New Food Magazines Excite

Posted by on April 10, 2015

Whether we’re “judgy” or not truth is, porn magazines were the top-selling magazines at one time and used to support many that work in the magazine industry. As most of us know, the anonymity of the Internet changed all of that. Today, many mourn the loss and constantly look for the things that will replace it. Lately however, we’ve seen some success stories and positive launches of some great food magazines.

There’s a food movement happening.

It’s been happening for a while, actually. Slow food, Farm-to-Table, Gastro-fast dining, fusion cooking, clean eating, Paleo, gluten free, are just some of the trends and buzz words that describe our affair with food.

Bon-Appetit Food Magazine“It’s on trend to be a foodie. In the past few years, the circulation numbers for Bon Appétit magazine have been at an all-time high. And more than just enjoying gourmet food, millennials feel it is important to be socially responsible foodies…” 1.

The millennials are driving the movement. ” Millennial foodies are literally the ‘tastemakers’ when it comes to what we put in our mouths, where we buy it and how we want it packaged. Food trends tend to trickle up the generational ladder; what Millennials want in food today is what we will all soon be asking for.” 1.

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Topics: Magazines, Media

Canadian Cover Awards 2014 - Let's Just Celebrate

Posted by on February 26, 2015

At a time where much of the media believes print to be irrelevant and the industry struggles with changed consumer habits and altered patterns of consumption, it is sometimes nice to just set aside its concerns and worry and to celebrate.

On Tuesday February 24th, in Toronto Ontario Canada, we celebrated the best Covers 2014 at the Canadian Cover Awards ceremony. The competition and subsequent awards are organized and given out co-jointly by Magazines Canada and the Circulation Management Association of Canada (CMC).

Canadian Cover Awards 2014
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Topics: Magazines, Media

Campaign Supports Magazines At Newsstand

Posted by on July 17, 2014

Hello Ad Campaign - printA million dollar brand campaign in support of the print edition of HELLO! magazine at newsstands is underway. The "Say HELLO! to a little more you time" started July 14th and will run for 6 weeks.

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Topics: Retail, Magazines, Media

Having an Experience Without Moving From Your Chair

Posted by on January 23, 2014

Me Before YouI recently read a really interesting article "The Dreams of Readers" from Nicholas Carr's blog He wrote about what happens to our brains when we read a book:

"Psychologists and neurobiologists have begun studying what goes on in our minds as we read literature, and what they're discovering lends scientific weight to Emerson's observation. One of the trailblazers in this field is Keith Oatley, a cognitive psychologist at the University of Toronto and the author of several novels, including the acclaimed The Case of Emily V. "For a long time," Oatley told the Canadian magazine Quill & Quire, "we've been talking about the benefits of reading with respect to vocabulary, literacy, and these such things. We're now beginning to see that there's a much broader impact." A work of literature, particularly narrative literature, takes hold of the brain in curious and powerful ways. In his 2011 book Such Stuff as Dreams: The Psychology of Fiction, Oatley explained that "we don't just respond to fiction (as might be implied by the idea of reader response), or receive it (as might be implied by reception studies), or appreciate it (as in art appreciation), or seek its correct interpretation (as seems sometimes to be suggested by the New Critics). We create our own version of the piece of fiction, our own dream, our own enactment." Making sense of what transpires in a book's imagined reality appears to depend on "making a version of the action ourselves, inwardly."

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Topics: Books, Retail, Media

Another Advantage of Magazines

Posted by on December 24, 2013

The more I search for things on the Internet, the more I subscribe to certain company's updates, and the more I click into certain websites, the more I notice that the advertising becomes more narrow. While some marketers may find this great, for me, I am concerned. Where will I get new ideas and new inspiration? In an effort to become more relevant to a particular consumer, the digital world with its algorithms and scripts, render and serve up results that are of an increasingly narrow focus. Over time that narrower focus has also the potential to alter thought and opinions. As a marketer of any brand or product this should be concerning, because, what if your company is not in that "share-of-mind" selection set of your consumer?

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Topics: Retail, Magazines, Media

Grinch Event Was Just “Seuss-sational”! Says Random House Representative

Posted by on December 6, 2013

On December 2, another great book event was held at the Joint Base Lewis-McChord. The Grinch and Cindy Lou Who visited, and almost 300 excited children along with their parents, lined up to be greeted, hugged and read to.

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Topics: Books, Retail

Duck Dynasty's Si Robertson Signs Thousands of Copies at the JBLM Lewis Main Exchange on Veterans Day.

Posted by on November 15, 2013

TNG is excited to have been part of a several successful events this past week. Duck Dynasty star, Si Roberson has been on a book tour that has been hugely successful. A great article in the Northwest Guardian, provided the highlights of the signing at the JBLM Lewis Main Exchange on Veterans Day.

Click here to go to the article.


For more event images, click here.

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Topics: Books, Retail

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