TNG BLOG

Mapping Helps Distribution Decisions

Posted by abaldwinson@tng.com on February 1, 2016

Mapping's Visual Representation Provides Interesting Insights

Recently one of our Data Analysts was experimenting with a new software and built a really interesting application ~ mapping distributions and sales of magazines. We are still in the process of seeing how we can use this to benefit both stores and publishers, but are hopeful that it would be a way to ensure the right titles and copies are in the right stores. Mapping the data provides visual representation of the distribution, which gives some interesting insights that we just wouldn't have uncovered if we were looking at a spreadsheet.

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Topics: Print, Publishing, Retail, Magazines