TNG BLOG

The Future Of TNG

Posted by TNG Announcements on December 3, 2018

Our company looks forward to the future and is excited about continuing to lead in the retail and merchandising space. These are growing areas for us as we see new solutions for our customers.

Magazine_Distribution_With_TNG

Below is a press release from the Jim Pattison Group:

"JIM PATTISON GROUP AGREES TO SELL U.S. MAGAZINE DISTRIBUTION RELATED ASSETS TO AMERICAN NEWS COMPANY, LLC

VANCOUVER, November 29, 2018 /PRNewswire/ -- The Jim Pattison Group (JPG) today announced that it has reached an agreement to sell its United States magazine distribution business (TNG), including their interest in The News Group LP, to American News Company, LLC (ANC). The sale is expected to close by December 31, 2018 at which time executive management, and the approximately 1,500 employees of the acquired businesses, will transition to ANC and continue to oversee the day-to-day operations.

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Topics: resets, causal data collection, retail re-alignment, Merchandising, Remodel, Magazines, Retail

Mapping Helps Distribution Decisions

Posted by abaldwinson@tng.com on February 1, 2016

Mapping's Visual Representation Provides Interesting Insights

Recently one of our Data Analysts was experimenting with a new software and built a really interesting application ~ mapping distributions and sales of magazines. We are still in the process of seeing how we can use this to benefit both stores and publishers, but are hopeful that it would be a way to ensure the right titles and copies are in the right stores. Mapping the data provides visual representation of the distribution, which gives some interesting insights that we just wouldn't have uncovered if we were looking at a spreadsheet.

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Topics: Print, Publishing, Retail, Magazines

FIPP Findings - Quality Magazines Will Always Win

Posted by abaldwinson@tng.com on November 2, 2015

A few weeks ago, I had the opportunity to attend the FIPP Magazine World Congress, a conference that attracts magazine media professionals from all over the world. This year it was held in Toronto Canada (so it will likely be the only one I ever attend). I feel honoured to be able to learn from industry leaders and here are a few of my FIPP findings...

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Topics: Retail, Magazines, Media

MagFinder is Exciting for Print Magazines and Also for Retailers

Posted by abaldwinson@tng.com on August 7, 2015

A few month's ago, MagNet launched a digital app, MagFinder, that helps consumers find their favorite print magazine at a store nearby to where they are, or where they're going. Not only is the app mobile friendly, it's also GPS enabled and once you find that favorite magazine at that store, you can get the directions to the store. We like that digital is being used to support the sale of magazines, rather than hinder it.

Check out the video below for a brief introduction to the MagFinder app...


This is a boon for print magazines and for the retailers that sell them. Someone tweets about a hot magazine and the app will marry up that hot magazine to where it can actually be purchased.

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Topics: Retail, Magazines

Merchandising Magazines – Should we be doing it differently?

Posted by abaldwinson@tng.com on June 24, 2015

It’s a consumer’s world today and retailers need to engage them and create an experience for their shoppers. We all know that. What does that really mean however, to create an experience?

 

Well merchandised magazines A store's reading area is viewed as a decompression zone for shoppers.

 

The reading area in any store has often been considered the area where shoppers slow down, take a breath and decompress. Browsing increases the enjoyment of the shopping experience overall.

This is great for the shopper who is at his or her leisure and providing this “decompression zone” should be a continued consideration in store planning.

Some shoppers today however are more harried, more busy, then ever before. They may not be taking the time to shop the entire store. In response, Retailers have begun to build smaller store footprints.

Match relevant product for the busy shopper

We learned from our Impulse Merchandising Program (click here to read more about the TNG Impulse Merchandising Program) that by matching impulse product to the grocery items in-aisle, the product becomes more relevant to the shopper and he or she chooses it in that moment.

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Topics: Retail, Magazines, Media

Is Food Porn the New Porn? New Food Magazines Excite

Posted by abaldwinson@tng.com on April 10, 2015

Whether we’re “judgy” or not truth is, porn magazines were the top-selling magazines at one time and used to support many that work in the magazine industry. As most of us know, the anonymity of the Internet changed all of that. Today, many mourn the loss and constantly look for the things that will replace it. Lately however, we’ve seen some success stories and positive launches of some great food magazines.

There’s a food movement happening.

It’s been happening for a while, actually. Slow food, Farm-to-Table, Gastro-fast dining, fusion cooking, clean eating, Paleo, gluten free, are just some of the trends and buzz words that describe our affair with food.

Bon-Appetit Food Magazine“It’s on trend to be a foodie. In the past few years, the circulation numbers for Bon Appétit magazine have been at an all-time high. And more than just enjoying gourmet food, millennials feel it is important to be socially responsible foodies…” 1.

The millennials are driving the movement. ” Millennial foodies are literally the ‘tastemakers’ when it comes to what we put in our mouths, where we buy it and how we want it packaged. Food trends tend to trickle up the generational ladder; what Millennials want in food today is what we will all soon be asking for.” 1.

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Topics: Magazines, Media

Canadian Cover Awards 2014 - Let's Just Celebrate

Posted by abaldwinson@tng.com on February 26, 2015

At a time where much of the media believes print to be irrelevant and the industry struggles with changed consumer habits and altered patterns of consumption, it is sometimes nice to just set aside its concerns and worry and to celebrate.

On Tuesday February 24th, in Toronto Ontario Canada, we celebrated the best Covers 2014 at the Canadian Cover Awards ceremony. The competition and subsequent awards are organized and given out co-jointly by Magazines Canada and the Circulation Management Association of Canada (CMC).

Canadian Cover Awards 2014
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Topics: Magazines, Media

Campaign Supports Magazines At Newsstand

Posted by abaldwinson@tng.com on July 17, 2014

Hello Ad Campaign - printA million dollar brand campaign in support of the print edition of HELLO! magazine at newsstands is underway. The "Say HELLO! to a little more you time" started July 14th and will run for 6 weeks.

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Topics: Retail, Magazines, Media

Another Advantage of Magazines

Posted by abaldwinson@tng.com on December 24, 2013

The more I search for things on the Internet, the more I subscribe to certain company's updates, and the more I click into certain websites, the more I notice that the advertising becomes more narrow. While some marketers may find this great, for me, I am concerned. Where will I get new ideas and new inspiration? In an effort to become more relevant to a particular consumer, the digital world with its algorithms and scripts, render and serve up results that are of an increasingly narrow focus. Over time that narrower focus has also the potential to alter thought and opinions. As a marketer of any brand or product this should be concerning, because, what if your company is not in that "share-of-mind" selection set of your consumer?

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Topics: Retail, Magazines, Media