TNG RETAIL SERVICES BLOG

As we begin working toward a return to ‘normal’ or as most are calling the ‘new normal’, and consumer package companies are considering re-starting in-store brand and promotional activities, this ‘new normal’ changes how to more effectively do that.  

I just attended a Path To Purchase IQ webinar. Click here to link to their website. Organizers of these events must be enjoying the unprecedented numbers attending these days. 

I was certainly impressed by the value of the content provided. What really caught my attention was the reminder that the retail experience has changed and likely that change will be permanent. This will require consumer product goods companies to change how they go to market with their products.  How they create brand experience and launch promotional campaigns may also be significantly altered.

In a world secluded from one-another, some have never felt closer.  It’s been said that ‘It’s sad that national/world disasters bring people together.’  Regardless of the cause, we dictate and share the effect.  It is true we as a society are ready for COVID-19 to be over, but into what type of world are we reentering?  That’s up to us.

In times of crisis, essential businesses make all the difference. Grocers and retailers operating in strained and stressed times give us hope and sustenance. It is a big ask with customer demand at an all-time high for certain items. These businesses are our customers. Our people are working in stores as much needed support during this COVID pandemic.

To the essential businesses we support and to our own TNG Retail Services workforce, we honor the work you are doing. We appreciate your service. We value you! You are all making more possible for our country during this time. We offer a sincere thank you.

Everyday, we hear from grocers and retailers. The thank you’s for the contributions of our people pour in. We know that our people are outstanding, and it is with great and humble pride that we accept the praise, on their behalf.

Here are just some of the comments we've received: