Customer-obsessed companies are using their data in ever smarter ways. Today, technology systems are a great resource, allowing for smarter decisions being made at retail. Those systems are providing more and more sophisticated analytics to be able to slice and dice the information for those decisions. John Tavolieri, President of U.S. FMCG and Retail and Chief Technology and Operations Officer at Nielsen states... “Now more than ever, speed of data is imperative. Earlier data delivery leads to faster, data-driven actions. For all companies navigating the current dynamic business environment, every day counts.”1.
Recently, a large retailer, based upon what they were hearing in the marketplace and on the advice of some interested parties, decided to change up their front-end checkout units. The result was an aesthetic look that didn’t quite turn out like they had hoped in terms of ensuring the space was productive.