TNG BLOG

Having an Experience Without Moving From Your Chair

Posted by abaldwinson@tng.com on January 23, 2014

Me Before YouI recently read a really interesting article "The Dreams of Readers" from Nicholas Carr's blog www.roughtype.com. He wrote about what happens to our brains when we read a book:

"Psychologists and neurobiologists have begun studying what goes on in our minds as we read literature, and what they're discovering lends scientific weight to Emerson's observation. One of the trailblazers in this field is Keith Oatley, a cognitive psychologist at the University of Toronto and the author of several novels, including the acclaimed The Case of Emily V. "For a long time," Oatley told the Canadian magazine Quill & Quire, "we've been talking about the benefits of reading with respect to vocabulary, literacy, and these such things. We're now beginning to see that there's a much broader impact." A work of literature, particularly narrative literature, takes hold of the brain in curious and powerful ways. In his 2011 book Such Stuff as Dreams: The Psychology of Fiction, Oatley explained that "we don't just respond to fiction (as might be implied by the idea of reader response), or receive it (as might be implied by reception studies), or appreciate it (as in art appreciation), or seek its correct interpretation (as seems sometimes to be suggested by the New Critics). We create our own version of the piece of fiction, our own dream, our own enactment." Making sense of what transpires in a book's imagined reality appears to depend on "making a version of the action ourselves, inwardly."

Read More

Topics: Books, Retail, Media

The Great Gatsby: USA Today's Book of the Year 2013

Posted by cupshur@tng.com on January 5, 2014

F. Scott Fitzgerald's 1925 classic, The Great Gatsby, is USA TODAY's Book of the Year.

Read More

Topics: Books, Media

Grinch Event Was Just “Seuss-sational”! Says Random House Representative

Posted by abaldwinson@tng.com on December 6, 2013

On December 2, another great book event was held at the Joint Base Lewis-McChord. The Grinch and Cindy Lou Who visited, and almost 300 excited children along with their parents, lined up to be greeted, hugged and read to.

Read More

Topics: Books, Retail

Digital vs. Print Content

Posted by cupshur@tng.com on December 5, 2013

From the Huffington Post this week:

Jon Hotchkiss

Be Less Stupid: Digital Content Is Destroying Your Comprehension

Posted: 12/03/2013 12:28 pm

NEED PROOF AMERICANS ARE READING FEWER BOOKS? You remember books, right? Elegant stacks of actual paper pages, neatly bound in numerical order? Well, we're reading fewer and fewer of them. As evidence, just last week, members of the Westboro Baptist Church held an iPhone burning.

Here's the good news, though. While the reading of paper books declines, the reading of e-books is skyrocketing. Except for when people are playing Candy Crush.

SHOULD WE WORRY? There's one group in particular where this rise in digital reading should be cause for concern. I'm talking about doctors during surgeries. I kid. I'm talking about college campuses. The 2103 Pearson Student Mobile Device Survey reports that 66% of college students are now reading their course work on a digital device rather than from a traditional textbook. OK, that might not sound terrible, but it has nearly put the book bag industry out of business.

You see, the problem is that we don't know what effect, if any, reading content on a digital device has on retention and comprehension. Until now.

Read More

Topics: Books, Media

Duck Dynasty's Si Robertson Signs Thousands of Copies at the JBLM Lewis Main Exchange on Veterans Day.

Posted by abaldwinson@tng.com on November 15, 2013

TNG is excited to have been part of a several successful events this past week. Duck Dynasty star, Si Roberson has been on a book tour that has been hugely successful. A great article in the Northwest Guardian, provided the highlights of the signing at the JBLM Lewis Main Exchange on Veterans Day.

Click here to go to the article.

100_2522.jpg

For more event images, click here.

Read More

Topics: Books, Retail