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Anita Baldwinson

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Rethinking Staple Categories For Added Profits In Grocery

Posted by Anita Baldwinson on July 3, 2019

Merchandising_HBC

As with so many things, Millennials are making changes and redefining how we think about customer experience. Shopper types have changed and continue to evolve. The relentless rise of on-line continues to shape expectations at store level also. Shoppers and consumers are certainly more educated today and peer reviews play into expectations as well creating fluidity of loyalty. No doubt, exceeding expectations at the point of purchase is key in gaining market share, across all industries. For grocers, the opportunities to continue capture this demographic are rife. Most especially, the HBC (health and beauty care) and GM (general merchandise) categories have so much potential to introduce unique products that appeal.

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Topics: Merchandising, product movement, one contact for merchandising, retail re-alignment, causal data collection, checkout management, in stock at retail, CPG companies, build your brand at retail, national merchandising coverage, set up displays quicker, appeal to millennials at retail

Time to Plan the Holiday Season at Retail?

Posted by Anita Baldwinson on June 7, 2019

As you know, there is no better time to plan for the coming holiday season, than summer!

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Topics: Merchandising, one contact for merchandising, boost product sales, product cut-in, retail re-alignment, data validation, retail sales data, causal data collection, in stock at the front end, checkout management, stay in stock, in stock at retail, CPG companies, build your brand at retail, national merchandising coverage, build holiday sales, set up displays quicker

TNG's 50th live Fish Delivery

Posted by Anita Baldwinson on October 15, 2018

Exciting! This past September TNG completed its 50th Ripley’s Aquarium live fish delivery.

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Topics: Distribution, delivery, logistics, product movement, Ripley's Aquarium

Data, married up with reality at retail, is smart retailing

Posted by Anita Baldwinson on October 3, 2018

Customer-obsessed companies are using their data in ever smarter ways. Today, technology systems are a great resource, allowing for smarter decisions being made at retail. Those systems are providing more and more sophisticated analytics to be able to slice and dice the information for those decisions. John Tavolieri, President of U.S. FMCG and Retail and Chief Technology and Operations Officer at Nielsen states... “Now more than ever, speed of data is imperative. Earlier data delivery leads to faster, data-driven actions. For all companies navigating the current dynamic business environment, every day counts.”1. 

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Topics: boost product sales, data validation, retail sales data, causal data collection

Retail that gets it right

Posted by Anita Baldwinson on September 18, 2018
Being part mind-reader, part strategist, helps

So much is in the news about how retail is stumbling, sinking, closing and shuttering. It is true. There are many dying retailers. As times change and customer demands evolve, retailers must keep up or stay ahead. Actually, the successful retailers are the ones that anticipate what their customers want before the customers know themselves – part mind reader, part strategist all wrapped in the most enticing of packaging.

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Topics: Merchandising, general merchandise, millennials, trends, Distribution, DSD, delivery, logistics, product movement, product cut-in, resets, front-end management, retail re-alignment

Integral link for retail success? Who knew...the supply chain

Posted by Anita Baldwinson on August 27, 2018

DSD20Every retailer knows that times are tough right now. It can seem unrelenting with an onslaught of new issues every day. With one part of the puzzle in hand, another seems to falter in a constant battle to remain relevant and thriving. The pinch is real.

A recent article outlines the wildcard nature of the supply chain as the integral link for retail success. It starts the discussion with: “…as much as grocers continue to invest in building a better shopping experience, consumers still think of a trip to the grocery store as a chore”1. If that is the case, then consumers will continue to look for alternatives to cut out just one more ‘chore’ in their already busy lives. If we look at retailers that are doing “better than” some of the others, are there patterns? Does the excitement of discovery and treasure hunt in a Costco make the shopping experience better for the shopper? If so, how does grocery incorporate more of that element into their stores? It could be that they customize more, experiment more with different products or try to localize products. It could be how they present that product to shoppers. The store within a store is gaining ground. Retailer operations along with limited distribution space often don’t make this an easy task, however.

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Topics: Retail, trends, Distribution, DSD, delivery, clipstrips, cpg, product movement, product cut-in, resets

Thinking About A Check-Out Redesign?

Posted by Anita Baldwinson on June 4, 2018

FEM install

You’re wanting a new front-end look and are designing your checkout. When does it make sense to bring in a supplier to help?

Recently, a large retailer, based upon what they were hearing in the marketplace and on the advice of some interested parties, decided to change up their front-end checkout units. The result was an aesthetic look that didn’t quite turn out like they had hoped in terms of ensuring the space was productive.

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Topics: boost product sales, resets, front-end management, retail re-alignment

Beyond Surviving These Turbulent Retail Times

Posted by Anita Baldwinson on April 27, 2018

RMSI - reset display set upAdaptability, flexibility are key to surviving the turbulent retail times.  Uncertainty is always scary when tied to the bottom line, and on a personal level - how we make a living. This is a time of reinvention. How to, Where to, and Who will reach the consumer is the billion dollar question of our day. In this case, even the planning is unchartered territory. We know shoppers should be placed at the center of decision-making, but what does a retailer do to realize that in their brick and mortar stores?

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Topics: Retail, Distribution, product cut-in, resets

Merchandising Can Affect Your Bottom Line: 7 ways to protect your dollar drain

Posted by Anita Baldwinson on April 3, 2018

Questions you should be asking when shopping for a company to merchandise your product at store-level.

Merchandising at retail

1. Is the company customer-centric?
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Topics: Merchandising, Retail, cpg, product movement, one contact for merchandising, boost product sales

Toy or Grocery Store? Clip Strip Assortment Matters

Posted by Anita Baldwinson on January 23, 2018

What Matters To You: Aligning Your Clip Strip Program With Your Shopper

Too many clip strip programs are filled with toys -items intended to be something a child begs his parent to buy as they roll down the aisle in a cart.

Our research at TNG has shown that only a few of these toys sell while most just gather dust.

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Topics: Retail, clipstrips, jhooks, mapping, impulse