TNG BLOG

abaldwinson@tng.com

Recent Posts

Adding Toys To Your Mix at Retail

Posted by abaldwinson@tng.com on April 24, 2019

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With the  demise of Toys R Us, there is has been a void left for the toy shopper. It is an opportunity for retailers, new to this product category, looking to play in this space and perhaps, leverage their customer base. Whether for impulse buys or planned purchases, toys could help you drive store traffic and increase sales.

If you're thinking of adding toys to your mix, whether in a small way, or you want to revamp your store to add a dedicated toy section, consider your customer shopping path along with the display and placement strategies unique to your retail environment. Alternatively, you may just want to capitalize on that prime toy-shopping time and set up a seasonal toy section. Regardless, TNG Retail will maximize your efforts by executing on your vision. Our reset teams can get you in the game, and if necessary, regular merchandisers can ensure replenishment throughout the season.  

Leveraging the hottest, trending now, and seasonal toys that your customers desire is definitely filling a temporary marketplace void. Brick and mortar stores have an opportunity to capitalize on this now, however, wait too long and that void may be filled by new shopping habits.

For more insights check out this article on LinkedIn: "Where Have All the Toys Gone"

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Topics: Remodel, Merchandising, Retail, general merchandise, cpg, product cut-in, retail re-alignment, stay in stock

Craft Beer Similarities To Books & Magazines

Posted by abaldwinson@tng.com on November 23, 2016

Just over a month ago, several members of TNG attended the Ontario Craft Beer Conference (OCBC) in Toronto, Ontario, Canada. I was one of those attendees and as it was my first time attending this event, I found myself wide-eyed.  I found it very interesting to immerse in the culture of craft beer for the day and learn from industry experts. In many ways, it’s a brave new world and fascinating to be part of it now.

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Diversification is Key for TNG

Posted by abaldwinson@tng.com on September 9, 2016

"The secret of change is to focus all of your energy, not on fighting  the old, but on building the new." ~ Socrates

Our industry, like many right now is in the midst of change. It truly is the case that the only constant is change itself, so this is why here at TNG, we are now very focused on building the new. We've been working on diversification for several years now and it has, at times, been a somewhat rocky road determining what will fit into our business model and what also allows us to competitently continue to serve our current customers with the same care and attention they know and trust us for.

 

So what do our current customers know and trust us for anyway?

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Successful Remodels in 5 Steps

Posted by abaldwinson@tng.com on June 28, 2016

Do you need to remain competitive in today's hyper-competitive retail landscape? Are your shoppers not as excited today, when shopping in your stores? Have you lost shoppers to that new store that just opened up down the street? And, are you thinking about updating your retail locations as one of strategies to employ to reinvigorate your brand at retail?

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Topics: Remodel, Retail

Remodels That Reduce Shopper Disruption

Posted by abaldwinson@tng.com on April 28, 2016

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I recently came across the study, “Total Retail 2015 - Retailing in an Age of Disruption”, which was extremely insightful. It highlighted the complexity, the challenges, and the opportunities resulting from the current retail disruption. Retailing is becoming an omnichannel experience with the physical store as only one part of that experience.

Even Retail Operations Needs Alignment
Here are just a few statements from the study which highlight how different things are today: “Today the customer is driving every facet of the shopping journey. The reality is that customers know what they want and expect retailers to provide it. Every retailer must consider how they can provide the unique experiences their customer’s value. The most successful retailers will be the ones that understand their customers best and have changed their strategy, operating model and infrastructure so that they evolve as customer needs evolve.”1.

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Topics: Remodel, Merchandising, Retail

Freedom To Read Week - February 21-27th

Posted by abaldwinson@tng.com on February 22, 2016

This is a big week! It's "Freedom To Read Week".

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Mapping Helps Distribution Decisions

Posted by abaldwinson@tng.com on February 1, 2016

Mapping's Visual Representation Provides Interesting Insights

Recently one of our Data Analysts was experimenting with a new software and built a really interesting application ~ mapping distributions and sales of magazines. We are still in the process of seeing how we can use this to benefit both stores and publishers, but are hopeful that it would be a way to ensure the right titles and copies are in the right stores. Mapping the data provides visual representation of the distribution, which gives some interesting insights that we just wouldn't have uncovered if we were looking at a spreadsheet.

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Topics: Print, Publishing, Retail, Magazines

Magazines Canada Contest to Encourage Magazine Sales

Posted by abaldwinson@tng.com on December 8, 2015

Everyone likes to win. And this magazine contest, recently launched by Magazines Canada, is a win for the whole industry.

The "Share Your Love of Canadian Magazines" contest creates excitement around the category, with the purpose of encouraging consumers to reengage with the wonderful print medium and to create top-of-mind awareness that will increase magazine sales in stores.

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FIPP Findings - Quality Magazines Will Always Win

Posted by abaldwinson@tng.com on November 2, 2015

A few weeks ago, I had the opportunity to attend the FIPP Magazine World Congress, a conference that attracts magazine media professionals from all over the world. This year it was held in Toronto Canada (so it will likely be the only one I ever attend). I feel honoured to be able to learn from industry leaders and here are a few of my FIPP findings...

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Topics: Retail, Magazines, Media

MagFinder is Exciting for Print Magazines and Also for Retailers

Posted by abaldwinson@tng.com on August 7, 2015

A few month's ago, MagNet launched a digital app, MagFinder, that helps consumers find their favorite print magazine at a store nearby to where they are, or where they're going. Not only is the app mobile friendly, it's also GPS enabled and once you find that favorite magazine at that store, you can get the directions to the store. We like that digital is being used to support the sale of magazines, rather than hinder it.

Check out the video below for a brief introduction to the MagFinder app...


This is a boon for print magazines and for the retailers that sell them. Someone tweets about a hot magazine and the app will marry up that hot magazine to where it can actually be purchased.

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Topics: Retail, Magazines