TNG BLOG

Ensuring Off-Shelf Shipper Program Success

A key strategy for new product introduction and heightened exposure for existing product lines is the use of floor displays placed for a finite sales period.

There is a definite risk/reward proposition for all stake holders in these programs.

It is all about sell through.

High sell through increases the likelihood of repeat opportunities, while an unsuccessful program means unrealized sales and margin, and a credibility issue

How does your Off-Shelf Program get to retail?

Many times the shipper goes through the retailer’s distribution center which can mean shipment over weeks, not days.

Or, shippers can be sent direct to store via third party, with no set delivery schedule.

Once in store, the display is either set up by the retailer, who is trying to contain in store labor or a third party merchandiser who is assigned an execution window, not a specific schedule.

The odds of all this coming together successfully are not great.

So how can you ensure your chances for success?

Sounds simple, but make sure your display gets onto the sales floor.

Low placement percentages will kill a program, and if you are not getting the majority of your shippers up at the very beginning of the on sale period you are losing valuable sales time. The combination of these two virtually assures a failed program.

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This entry was posted in Retail on July 29, 2016 by Paul Gillis

Kitchen Gadgets Millennial Foodies Will Love

Millennials take their food very seriously. A quick search on Instagram of #foodie brings up nearly 3 million posts! Foodies describe themselves as people with an ardent or refined interest in food or alcoholic beverages who seek to make food a hobby rather than simply eating out of convenience or hunger.

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Additional trigger words  used to describe Millennial preferences in the kitchen include

  1. Convenience
  2. Freshness
  3. Health
  4. Variety
  5. Natural
  6. Organic

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Successful Remodels in 5 Steps

Do you need to remain competitive in today's hyper-competitive retail landscape? Are your shoppers not as excited today, when shopping in your stores? Have you lost shoppers to that new store that just opened up down the street? And, are you thinking about updating your retail locations as one of strategies to employ to reinvigorate your brand at retail?

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This entry was posted in Remodel, Retail on June 28, 2016 by abaldwinson@tng.com

Remodels That Reduce Shopper Disruption

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I recently came across the study, “Total Retail 2015 - Retailing in an Age of Disruption”, which was extremely insightful. It highlighted the complexity, the challenges, and the opportunities resulting from the current retail disruption. Retailing is becoming an omnichannel experience with the physical store as only one part of that experience.

Even Retail Operations Needs Alignment
Here are just a few statements from the study which highlight how different things are today: “Today the customer is driving every facet of the shopping journey. The reality is that customers know what they want and expect retailers to provide it. Every retailer must consider how they can provide the unique experiences their customer’s value. The most successful retailers will be the ones that understand their customers best and have changed their strategy, operating model and infrastructure so that they evolve as customer needs evolve.”1.

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Freedom To Read Week - February 21-27th

This is a big week! It's "Freedom To Read Week".

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This entry was posted in on February 22, 2016 by abaldwinson@tng.com

Mapping Helps Distribution Decisions

Mapping's Visual Representation Provides Interesting Insights

Recently one of our Data Analyst was experimenting with a new software and built a really interesting application ~ mapping distributions and sales of magazines. We are still in the process of seeing how we can use this to benefit both stores and publishers, but are hopeful that it would be a way to ensure the right titles and copies are in the right stores. Mapping the data provides visual representation of the distribution, which gives some interesting insights that we just wouldn't have uncovered if we were looking at a spreadsheet.

Question Lead to Discovery

In one of the sample cases that we looked at, we were curious where Equestrian titles were having the most success. The results were perhaps not surprising once we saw the maps, but they certainly were enlightening.

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Magazines Canada Contest to Encourage Magazine Sales

Everyone likes to win. And this magazine contest, recently launched by Magazines Canada, is a win for the whole industry.

The "Share Your Love of Canadian Magazines" contest creates excitement around the category, with the purpose of encouraging consumers to reengage with the wonderful print medium and to create top-of-mind awareness that will increase magazine sales in stores.

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This entry was posted in on December 8, 2015 by abaldwinson@tng.com

FIPP Findings - Quality Magazines Will Always Win

A few weeks ago, I had the opportunity to attend the FIPP Magazine World Congress, a conference that attracts magazine media professionals from all over the world. This year it was held in Toronto Canada (so it will likely be the only one I ever attend). I feel honoured to be able to learn from industry leaders and here are a few of my FIPP findings...

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This entry was posted in Retail, Magazines, Media on November 2, 2015 by abaldwinson@tng.com

MagFinder is Exciting for Print Magazines and Also for Retailers

A few month's ago, MagNet launched a digital app, MagFinder, that helps consumers find their favorite print magazine at a store nearby to where they are, or where they're going. Not only is the app mobile friendly, it's also GPS enabled and once you find that favorite magazine at that store, you can get the directions to the store. We like that digital is being used to support the sale of magazines, rather than hinder it.

Check out the video below for a brief introduction to the MagFinder app...


This is a boon for print magazines and for the retailers that sell them. Someone tweets about a hot magazine and the app will marry up that hot magazine to where it can actually be purchased.

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This entry was posted in Retail, Magazines on August 7, 2015 by abaldwinson@tng.com

Merchandising Magazines – Should we be doing it differently?

It’s a consumer’s world today and retailers need to engage them and create an experience for their shoppers. We all know that. What does that really mean however, to create an experience?

 

Well merchandised magazines A store's reading area is viewed as a decompression zone for shoppers.

 

The reading area in any store has often been considered the area where shoppers slow down, take a breath and decompress. Browsing increases the enjoyment of the shopping experience overall.

This is great for the shopper who is at his or her leisure and providing this “decompression zone” should be a continued consideration in store planning.

Some shoppers today however are more harried, more busy, then ever before. They may not be taking the time to shop the entire store. In response, Retailers have begun to build smaller store footprints.

Match relevant product for the busy shopper

We learned from our Impulse Merchandising Program (click here to read more about the TNG Impulse Merchandising Program) that by matching impulse product to the grocery items in-aisle, the product becomes more relevant to the shopper and he or she chooses it in that moment.

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This entry was posted in Retail, Magazines, Media on June 24, 2015 by abaldwinson@tng.com